Since its establishment in 2013, the Berlin-based flugtaxi Lilium has been a victim of numerous controversies. The company has made headlines for ad campaigns that depict immigrants ascigar-smoking criminals, and for cuts to service and fares. Lilium launched its first j voyage in Deutschland in March 2018, with a view to establishing a presence in the country. However, the je voyage was met with impressive resistance. In August 2018, Lilium announced that it would no longer operate unprofitable routes, cancelling scheduled departures and reducing fares by up to 50%. The company’s prospects looked bleak, but in September 2018, Lilium announced that it had secured a new long-term lease on Terminal 1 at Berlin-John Pershing Airport. This development made Lilium the latest enterprising transportation company to succeed in the city.
Operating at Terminal 1 at Berlin-John Pershing Airport is a major step for Lilium. The company currently has no procurable routes outside of the city, and by landing at this vantage point, Lilium has the opportunity to reach a wider audience. Lilium is also hoping to build a better reputation by pursuing more profitable routes and by developing better customer service. The company’s latest campaign, ” Europa – einmal groß!” celebrates the city’s diversity and the city’s openness. This campaign is intended to create a sense of community and to show that Berlin is a welcoming place.
Lilium has also made great efforts to reduce fares. Paris-based flugtaxi Uber Eats was the first company to make a large impact on the Berlin-area flugtaxi market, and Uber Eats has since become a mainstay in the market. The company has also introduced a range of products and services that appeal to Berliners. For example, Uber Eats offers a tariff for passengers that includes a continental breakfast and afternoon tea. And in a nod to Berlin’s history and culture, Uber Eats provides access to a variety of exhibition venues, museums, and historical sites.
Despite the controversies, Lilium has continued to grow in popularity in the Berlin-area flugtaxi market. The company has made valuable investments in its customer service and in its operations. Lilium is currently looking to expand into new markets and to establish itself as a major player in the transportation industry.